A free bet is just the beginning
Free bets, free spins, cashback, odds boosts, tournaments, and more bonus mechanics for sportsbook and casino – online and in retail.
15+ready-to-use bonus mechanics
Betting CasinoOne back office
Online + retailThe same offer
CRM + AITargeted campaigns
All bonuses in one place
Manage sportsbook and casino bonuses from one back office, with campaigns and bonus costs in one clear overview.
One back office
Set up, monitor, and evaluate sportsbook and casino bonuses in one place.
Launch Campaigns Yourself
A new bonus doesn’t need to become a development task. Your marketing or CRM team can prepare and launch it the same day.
Online & Retail
Run the same offer across the app, web, and retail. The player gets a consistent experience across every channel.
Bonuses ready to launch
Configure free bets, cashback, odds boosts, jackpots, and other mechanics by player segment, market, and channel.
Free Bets
A bet placed on the operator's account. Amount, minimum odds and validity are all set per segment.
Acquisition and Reactivation
Risk-Free Bets
A losing bet gets refunded once, up to a defined limit.
Retention After a Losing Streak
Bet Slip Bonuses
A bonus tied to bet slip parameters: number of selections, odds, bet type.
Increasing Bet Slip Value
Bet Booster / Odds Boost
A temporary odds increase on selected matches or entire competitions.
Event-Based Campaigns
Betting Jackpots
A progressive prize pool tied to betting activity, with its own winning rules.
Engagement and Differentiation
Cashback
A partial refund of losses over a set period, with the percentage set by player segment.
Retention and VIP
Direct Player Bonuses
A bonus assigned manually to a specific player from the admin panel.
Support and VIP Care
Tournaments and Rankings
A leaderboard, prize pool, defined rules and automatic scoring.
Engagement and Gamification
Compensation Bonus
A reward for a technical issue or cancelled event, no development work needed.
Operational Efficiency
Early Cashout
An early payout on a bet slip before the event ends, with rules set by the operator.
Player Control and Engagement
Got a Bonus Idea of Your Own?
We build additional and custom bonuses individually, based on what you need. Tell us what you'd like to offer your players.
Free Spins
Free spins on a specific game, provider or group of games.
Acquisition and Activation
VIP / Cash Bonus
A cash bonus for high-value players, set for a chosen segment.
VIP Rewards
Cashback
A partial refund of losses by day, week or month, set by segment.
Retention
Fair Play
Compensation for an interrupted game or technical incident, so the player doesn't lose their stake.
Operational Efficiency
Direct Player Bonuses
A targeted bonus for a single player or an uploaded list of players.
VIP and Support
Tournaments and Rankings
Slot competitions with a prize pool, leaderboard and in-app results.
Engagement
Campaign Bonuses
Seasonal and themed campaigns built from your existing mechanics.
Campaign Flexibility
Jackpots
A progressive prize pool tied to gameplay, with its own winning rules.
Engagement and Differentiation
Reload Bonus
A bonus on a repeat deposit, activated by the player and credited once wagering requirements are met.
Retention
Got a Bonus Idea of Your Own?
We build additional and custom bonuses individually, based on what you need. Tell us what you'd like to offer your players.
Welcome Bonus
An entry offer for new players after registration and their first deposit, valid for both betting and casino.
Acquisition
Registration Bonus
A reward for completed registration and verification, even without a first deposit.
Acquisition
Loyalty Bonus
Rewards tied to the loyalty program and the player's long-term activity.
Long-Term Retention
Scout Bonus
A reward for a player who refers BLUE to a friend.
Player-Driven Acquisition
Promo Codes
Codes for online and offline campaigns, with their own validity and usage limits.
Marketing Campaigns
Affiliate System
Rewarding partners and your affiliate network based on the players they bring in.
External Acquisition
Birthday Bonus
An automatic offer on the player's birthday, no manual campaign needed.
Player Relationship
Anniversary Bonus
A reward on the registration anniversary that reminds the player how long they've been with you.
Player Relationship
Got a Bonus Idea of Your Own?
We build additional and custom bonuses individually, based on what you need. Tell us what you'd like to offer your players.
Offers built around the player, not a template.
Connect CRM segments directly with bonuses. BLUE AI then compares player responses and helps you choose the next step.
One Offer for Everyone Isn't Enough Anymore
Build segments from data you already have: activity, favorite games and competitions, channel and player value. One campaign can offer something different to each group.
AI Tells You What to Send, and to Whom
AI tracks how players respond to bonuses and suggests which offer has the best chance with a given group. The decision is always yours, AI just saves you time and budget.
Data in One Place
Bonuses work from the same player profile as CRM. Nothing to copy or export.
A Campaign in Minutes
Pick a segment, a bonus and a channel. Delivery and evaluation happen automatically.
See Results Right Away
You see immediately how bonuses were used and what they delivered. Plan your next campaign with real numbers.
Bonuses Are Part of BLUE Platform
Bonuses are one of the modules in BLUE Platform, pulling from the same player and game content data as the rest. Set them up once and they work everywhere.
BLUE Aggregator
The game content and providers your bonuses work with directly.
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BLUE Bonuses
You are hereBonuses and campaigns for betting and casino in one place.
BLUE Loyalty
A loyalty card and a single player identity for online and retail.
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Message us and we'll get back to you within 24 hours. No commitment.